OutKast's blend of gritty Southern soul, fluid raps, and the low-slung funk of their Organized Noize production crew epitomized the Atlanta wing of hip-hop's rising force, the Dirty South, during the mid to late '90s. Along with Goodie Mob, OutKast took Southern hip-hop in bold and innovative directions: less reliance on aggression, more positivity and melody, thicker arrangements, and intricate lyrics. After Dré and Big Boi hit number one on the rap charts with their first single, "Player's Ball," the duo embarked on a run of platinum albums spiked with several hit singles, enjoying numerous critical accolades in addition to their commercial success.
André Benjamin (Dré) and Antwan Patton (Big Boi) attended the same high school in the Atlanta borough of East Point, and several lyrical battles made each gain respect for the other's skills. They formed OutKast and were pursued by Organized Noize Productions, hitmakers for TLC and Xscape. Signed to Antonio "L.A." Reid and Babyface's local LaFace label just after high school, OutKast recorded and released "Player's Ball," then watched the single rise to number one on the rap chart. It slipped from the top spot only after six weeks, was certified gold, and created a buzz for a full-length release. That album, Southernplayalisticadillacmuzik, hit the Top 20 in 1994 and was certified platinum by the end of the year. Dré and Big Boi also won Best New Rap Group of the Year at the 1995 Source Awards.
